SEO
Courses
SEO Overview:
Search Marketing
History of Search Engines
Search Engines vs. Directories
Major Search Engines
Search Engine Relationships
SEO Industry Survey
Understand Google, Yahoo, Live/MSN - SEO structure
Research & Analysis:
Market Research
Keyword Research and Analysis
Competitors Website Analysis
Website Design Guidelines:
Content Research
Content Guidelines
Content Re-writing
Design & Layout
Web Usability Design Guidelines
HTML Coding Optimization & Standards
Basics of CSS
Doorway Pages
Dynamic URLs
Robots.txt
.htaccess
XML Sitemap / URL List Sitemap
On-page Optimization:
The Page Title
Body Text & Keyword Density
Headings
Bold Text
Domain Names & Suggestions
Layout & Design
Meta Tags
Images And Alt Text
Link Titles
Optimizing Internal Links
Comment Tags
Hidden Form Tags
Cascading Style Sheets (CSS)
The Sitemap
Invisible Text
Resubmission
Server and Hosting Check
Robots.txt And Robots Meta Tag
Doorway Pages
301 Redirects
Cloaking
Off-page Optimization:
Link Popularity
What Link Popularity Is
Increasing Link Popularity
Write & Distribute Articles
Links In Exchange For Free Goodies
Reciprocal Linking
Posting to Forums
Directory Submission
Directory Submission Checklist
Specific Directory Requirements
Analytics:
Google Analytics
Total Hits
Visitor session
Page Views
Unique visitors
Most accessed pages
Most access directories
Top destination paths
Top search engines
Top search phrases
Top Referral Search Engine / Directory
Server errors & broken link report
Suggestions and Reporting
Search Engine Rankings Checker
Advanced Reporting
Webmaster Central & Yahoo! Site Explorer
Social Media Marketing:
Social networking
Social bookmarking
Press Releases
Articles / Directories
Blogging / Classifieds
Forums / RSS Feeds
Collaborative networks
SEO Tools:
Keyword Density Analyzer Tools
Spidering Tools
Position Checkers
Link Popularity Tools
WC & HTML Validator
Robots.txt Validator
Webpage Size Checker
Marketleap
After completing these courses, you will be
great power in SEO Industry & assured 100%:
Be able to understand the Search engines role in driving
traffic and increasing sales
Know the success factors for effective Search optimization
Get top 10 rankings across the major search engines
Plan and manage search engine optimization projects
independently
Access to high quality full time job opportunities as well as
freelance projects
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PPC
Courses
PPC Training Session Outline
Why Need PPC Training
Benefits of PPC Training
PPC Skill - A easy, legal way to earn millions
PPC Proficiency - Another word for a Secured Job
PPC Consultancy
Overview of PPC:
What's PPC and how does it work
What are the elements used in PPC
Google AdWords
Espotting
Mirago
Yahoo Search Marketing(Overture)
MIVA US/UK
Business.com
Keywords
Importance of target keywords
Research Industry related Keywords
Calculate popularity and volume of keywords
Conduct slicing, filtering, and dicing redundant keywords
PPC tools and resources
Groundwork for PPC campaign
planning
structuring
objectives
goals
expectations
Importance of campaign
tracking PPC campaign
Google AdWords campaign structure
Bids
Bids and bid management tips
Importance of bidding and bidding techniques
Spot competitor's bidding techniques
Bidding tools
Landing Pages
Importance of landing pages
Importance of effective Ads
Ads for "Click-through-Rates" (CTRs)
Tests to check efficiency of PPC and landing pages
Cost-per-Click
Lowering of average Cost-per-Click (CPC)
Increase conversion rates
Optimize landing pages
Use 'Calls to Action'
Tracking conversion
Measure ROI
Cost/Conversion
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If you are looking for a genuine solution to poor visibility within the major search engines . . .then a perfect solution awaits you here at Online SEO Training. We have 2 Options for you whether you want SEO Training in a detailed Live Workshop or Online: Option 1: Attend a Live SEO Mastery Workshop on weekends where you get personalized hands on SEO skills training plus 6 Months of Mentoring included Option 2: Are you looking for an Online SEO Training Course?
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